Managing Partner at Device Tone
Online Publishing | Greater Boston Area, US
1995 - DoubleClick - 1st Internet ad network cpm and cpc
1998 - MatchLogic - 1st 3rd party ad serving/ campaign data aggregation platform
2000 - SmartPoint - Multi-channel (web, email, sms, voice) Alerts platform
2003 - consulted with: SeeSaw Networks (digital signage network), ROOT Markets (mortgage lead exchange platform), Attentionsoft (user controlled databank platform), Equifax
2006 - Socialmedia.com - social ads and apps
2008 - SocialEyes - social CRM platform for Brands
2013 - Jutera Labs/ Perk - loyalty/ gamification
2016 - Device Tone - consulting IoT startups, and the AllSeen Alliance
In 1995, David was the very first vp of sales and employee #5 at DoubleClick (later acquired by Google) where he helped pioneered the first cpm and cpc ad networks on the Internet. In 1998, David was recruited by MatchLogic (acquired by Excite@Home) helping to pioneer the first 3rd party ad serving platform with major brand advertisers General Motors and P&G. In 2000, David raised over $5.4 million in venture funding as CEO of Smartpoint (acquired by Aether Systems) a multi-channel cloud-based alerts SaaS platform.
In 2007 David co-founded socialmedia.com (later acquired by LivingSocial), an early social application developer and the first social ad network supporting open social platforms Facebook, MySpace, Orkut, and Twitter. In 2008, with Microsoft as a strategic partner, David co-founded socialeyes.com the first social CRM platform enabling brands to optimize social presence and relationships across social platforms. David drove the initial revenue for both of these startups.
David holds a BA in Film Composition from Berklee College of music and an MBA from Boston University and Currently resides in Boulder, CO.
Specialties: - IoT, social media, ecommerce, mobile apps, sCRM, and Internet advertising
- strategy, biz dev, sales, and product development in emerging technology markets
- scaling first revenue in new emerging technology markets